Erkenntnisse und Innovation in der KI

3. Januar 2025
In an era where artificial intelligence (AI) plays a pivotal role in decision-making, trust is the cornerstone of successful AI adoption . Users rely on AI systems for insights, recommendations, and automation, but this reliance hinges on one key factor: transparency . One of the most effective ways to build trust in AI products is by making data sources clear and easily accessible. Highlighting the source of information, especially when working with large language models (LLMs), ensures users can validate outputs, fostering confidence in the system’s reliability.

18. Dezember 2024
Artificial intelligence (AI) is no longer a buzzword; it’s a strategic tool transforming how businesses operate, innovate, and engage customers. However, with increased scrutiny from shareholders, the pressure to show measurable results from AI investments is mounting. According to a recent study by Deloitte (2024) , companies are redirecting their budgets back into AI initiatives, but only if they can demonstrate clear and tangible outcomes . For Chief Marketing Officers (CMOs) , who are at the forefront of leveraging AI in customer experience and content strategy, measuring AI’s success is essential. The key lies in establishing the right metrics that align with business goals and provide visibility into the ROI of AI investments.

18. Dezember 2024
Generative AI is transforming industries and disrupting traditional workflows, but for Chief Marketing Officers (CMOs) , it represents an unparalleled opportunity. As stewards of customer experience, content strategy, and brand voice, CMOs are uniquely positioned to lead their organizations into this next phase of innovation. However, while generative AI promises breakthroughs in efficiency and creativity, realizing its potential requires a strategic approach. According to Gartner (2024) , 30% of generative AI projects will be abandoned after proof of concept , often due to a lack of alignment with business goals and insufficient leadership. This guide explores why CMOs are the right leaders to drive generative AI initiatives and how they can turn experimentation into measurable results.

18. Dezember 2024
The rapid advancements in AI are transforming industries at an unprecedented pace. But despite its potential, implementing AI effectively remains a significant challenge. According to Gartner (2024) , 85% of AI projects fail to deliver results , and by the end of 2025, 30% of generative AI initiatives will be abandoned after the proof-of-concept stage . For businesses looking to unlock AI’s full potential, success depends on strategy, scalability, and cultural readiness. Here’s a practical guide to ensure your AI journey delivers real value.

von Nina Habicht
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17. Dezember 2024
The world of digital marketing is evolving faster than ever, and artificial intelligence (AI) is at the forefront of this transformation. From hyper-personalized campaigns to predictive analytics , AI is equipping marketers with tools to better understand and engage with their audiences. By 2025, businesses leveraging AI in their marketing efforts are expected to see a 3x increase in ROI compared to those sticking to traditional methods ( Forrester, 2025 ). Here’s how AI is revolutionizing digital marketing and why it’s essential for businesses to embrace this technology.